Jolie was founded by Cat Volz in 2014. She was dissatisfied with commercially available fragrances, especially with the irritation of alcohol to the nose upon release of the top notes, and the unstable integrity of fragrances over time. After trial and error, she came up with a complementary blend of her favorite floral essences. After receiving compliments over the past several years, especially from her dates, Cat started making larger batches to give to friends. She had repeat orders from her audience on her popular dating blog, Love Deficit. The demand became too great to continue making batches in her home, so Cat partnered with a local artisan manufacturing facility in the San Francisco Bay Area. She still personally oversees the creation of each batch.

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